Brand Identity of 

MARLUK

Mission

Redefining travel makeup for women who work and travel. We create smart cosmetics that care for your skin during travel, adapting to any climate and lifestyle with high-tech products that respond to travel challenges.

Vision

To become the global reference brand in travel makeup, revolutionizing how women care for their skin while traveling, with products that combine practicality, protection, and beauty in every destination. We aspire to set a new standard of excellence and ethical commitment in the cosmetic industry.

Core Values

Innovation in Travel Makeup, Professional Quality, Inclusivity, Ethics, and Responsibility.

MARLUK is redefining the concept of travel makeup by offering innovative, high-tech products that cater to the unique needs of women who travel, while upholding the brand's commitment to ethics, sustainability, and inclusivity.

MARLUK 

Vision

MARLUK's vision is to become the global reference brand in travel makeup, revolutionizing how women care for their skin while traveling. The brand aspires to set a new standard of excellence and ethical commitment in the cosmetic industry, offering products that combine practicality, protection, and beauty in every destination.

MARLUK 

Core Values

Innovation in Travel Makeup

Pioneering the creation of makeup products that are specifically designed to meet the unique challenges faced by travelers, such as protecting the skin from environmental stressors and maintaining a flawless appearance on-the-go.

Professional Quality

Ensuring that every MARLUK product is formulated with high-performance, cutting-edge ingredients and technologies to deliver salon-quality results, catering to the discerning needs of professional women who demand excellence in their
beauty routines.

Inclusivity

Crafting a diverse range of makeup shades and formulas that cater to a wide spectrum of skin tones, undertones, and ethnicities, empowering all women to feel confident and beautiful during their travels.

Ethics

Upholding the highest standards of ethical practices by using only vegan and cruelty-free ingredients, and prioritizing sustainability throughout the entire product lifecycle to minimize the brand's environmental impact.

Responsibility

Fostering a culture of social and environmental responsibility, MARLUK actively supports initiatives that empower women, promote ethical business practices, and contribute to the well-being of the communities in which the brand operates.

Innovative Travel Makeup

Compact and Multifunctional

MARLUK products are designed to be lightweight and space-saving, allowing travelers to pack only the essentials without sacrificing their beauty routine.

Protective Formulas

Our advanced formulations are infused with targeted ingredients that shield the skin from the unique challenges of travel, such as dehydration, temperature fluctuations, and environmental stressors.

Skin-Nourishing Botanicals

MARLUK's exclusive blend of botanical extracts and active compounds helps to replenish, soothe, and revitalize the skin, keeping it healthy and radiant even on the go.

Adaptable to Any Destination

Whether you're traveling to a dry climate or a humid one, MARLUK products are formulated to perform flawlessly and adapt to the changing conditions, ensuring your skin is always protected and nourished.

Streamlined Beauty Routine

Our multifunctional products allow you to simplify your travel beauty routine, with fewer products that deliver professional-level results without the hassle.

Total Protection on the Move

Hydration Boost

Skin Damage Reduction

Soothing and Calming

Radiance Restoration

Vegan and Cruelty-Free Formulas

Percentage of ingredients that are sustainable, cruelty-free, and vegan

Sustainability
Cruelty-Free
Vegan

Convenience Without Sacrificing Style

Multifunctional Products

MARLUK's travel makeup products are designed to be versatile and serve multiple purposes, allowing you to simplify your beauty routine while on the go. For example, our 3-in-1 Tinted Moisturizer provides hydration, light coverage, and SPF protection in a single compact formula.

Compact and
Lightweight Design

MARLUK recognizes the importance of packing light when traveling. Our products are meticulously designed to be compact, lightweight, and easy to pack, ensuring you can maintain your beauty regimen without the hassle of carrying
bulky containers or taking up valuable suitcase space.

Time-Saving 
Application

MARLUK's travel makeup products are formulated to provide quick and efficient application, allowing you to look polished and put-together in a matter of minutes. Whether it's the seamless blending of our Cream Blush or the one-swipe coverage of our Luminous Concealer, our products are engineered to simplify your beauty routine while traveling.

Sophisticated, Travel- 
Proof Looks

Despite the convenience and efficiency of our products, MARLUK never compromises on style. Our formulas are designed to deliver a fresh, sophisticated, and long-lasting look, ensuring you can maintain a chic and refined appearance no matter where your travels take you.

Target Audience of

MARLUK 

Age Range
Women aged 25 to 55 who are in the prime of their careers and life experiences.
Profession
Professionals who travel regularly for work or pleasure, with a medium to high income.
Makeup Preferences
They seek travel makeup products that are effective, convenient, and ethical.
Shopping Habits
They prefer to shop online, relying on reviews and recommendations that highlight the effectiveness and convenience of travel makeup products.

MARLUK's target audience represents a segment of professional women who value innovation, convenience, and ethical practices in their travel makeup products, making them the ideal customers for MARLUK's offerings.

Problems

MARLUK 

Solves

Skin protection and nourishment in ever-changing travel environments

Streamlined beauty routines for hassle-free on-the-go application

Vegan and cruelty-free formulas that align with ethical beauty standards

Adaptability to temperature fluctuations, cabin dryness, and environmental stressors

Efficient multi-tasking products that save time and space in luggage

Confidence in using makeup that upholds personal values and principles